Make business decisions simpler & less risky

Anne Plummer of True Accounts

Meet Anne Plummer

I am a Fractional CFO serving the professional services industries.

Take control of cash, increase your profit and achieve your goals.

Latest from CFO Value Unleashed:

CFO Secrets Unveiled: Mastering Budget Control

What's Your True Bank Balance?

A Non-Accountant's Guide to P&L Accuracy

Dear Business Leader, 

I understand: Growing a business is hard but staying in business is harder. 

And no matter how big your business is becoming, you still have the same problems: 

  • Worrying that you won’t have enough cash to make payroll this week;
  • Keeping your team happy so they don’t leave you (Let them skateboard around the warehouse? Bring their pet rabbit to the office?) 
  • Arguing with your business partner about Cyber-security - New regulations - Digital advertising - Recruiting new people
  • What to do?  When to do it? How much will it cost? 

***What opportunities are slipping through your fingers?***

Look, most entrepreneurs know they need cash flow forecasts, profit forecasts and balance sheet forecasts to turn their strategic vision into concrete steps they can take today

Maybe you already have an external accountant.  But they are probably way too busy to build a cash flow forecast with the care and skill it needs.

Even then, how many hours and $$$ will it take?

Who is going to take the time to walk you through the figures?

And devote time every month to helping you think through how to solve the issues that are important to you?

How are you going to carve out some time in your schedule to actually think through the milestones to get you where you want to go? 

Who is going to update these plans every month?

You're reading this because in some way, shape or form, your business isn't where you want it to be.

Or maybe you simply want more.

About Anne Plummer

After a childhood in rural NSW (Mangrove Mountain which is inland from the Central Coast), I had a successful career as a professional classical musician.

Then I started getting restless, knowing there were other worlds out there that I wanted to explore.

So I did an MBA. This propelled me into the world of business and I went straight into a managerial position.

What my fancy MBA didn't prepare me for was how many aspects of business I had to focus on at one time!

And as I was given more responsibility, (General Manager, Acting CEO, Board Member), I didn’t have more time to focus, I had less. I didn’t have the time or brain space to really dive deep into the numbers the way I wanted or indeed needed to.

And it was scary.

I was successful despite my lack of financial expertise, but I knew that’s not how I wanted to run things.

What I really needed was not just a profit and loss report thrust into my hands once a month.

I needed someone to sit with me, guide me through the numbers and give me actionable steps and hold me accountable so I could reach the goals of the company.

That’s why I decided to specialise in accounting, get my CPA and start my CFO business.

I want to be the person who gives business leaders the time and the focus to turn the numbers into actions and decisions so they can propel their business towards their goals.

I want to work with entrepreneurs that have drive and determination to succeed.

And I want to work with businesses where I can make a difference - where I can help you get to where you want to go.